What you’ll learn in Marketing Analytics and Retail Business Management . Become proficient in using powerful tools such as excel solver to create forecasting models . Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products . Perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns . Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products . Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling) Learn how to interpret the result of Linear Regression model and translate them into actionable insight .Authentication failed. Unique API key is not valid for this user.
Who this course is for:
Anyone curious to learn the analytics behind most popular marketing startegies
File Name :
Marketing Analytics and Retail Business Management free download